Electronic Commerce – Selling and purchasing are already simple operations, encouraging the usage of technology such as mobile devices with Internet access.

These are the processes for buying and selling things and services through the Internet, including websites, applications, and social networks.

According to America Retail’s World Electronic Commerce Index, by the end of 2019, the expansion of sales through digital channels in the region could increase by 15.7% compared to 2018.

Electronic Commerce (Electronic Commerce) – Definition

E-commerce, often known as electronic commerce, is an economic activity that allows you to sell products and services using digital media such as web pages, mobile applications, and social networks. Customers may access numerous catalogs of services and goods over the virtual network at any time and location.

Because of the efficacy of this sort of trading, corporations integrate it into their trading plan. Institutions already have websites and use social media to reach a larger audience. Selling and purchasing are already straightforward tasks, encouraging using technology such as mobile devices with an Internet connection.

These are the procedures of purchasing and selling products and services through the Internet, including through websites, apps, and social networks.

What are the Benefits of E-commerce?

There are more specific benefits to this marketing method. Here we will explain 3 of them.

1. Flexibility and Simplicity

If you have decent architecture and technology support, you don’t need hundreds of employees to be a successful virtual store.

Furthermore, options such as dropshipping substantially simplify the online sales procedure. This concept, in this situation, enables electronic enterprises to function without inventories because it provides a direct link to the provider.

2. Information Accessibility

We will discuss inbound marketing and digital marketing. But implementing this plan is a lot easier with e-commerce.

Indeed, the dynamics of e-commerce provide access to valuable information about customer identities, consumer habits, and market preferences. In addition, it is straightforward to keep track of various e-commerce metrics and KPIs, including the conversion rate.

3. Less Investment

In recent years, e-commerce has become a source of profit, not only for big brands. It has also been confirmed to be an excellent alternative for small and medium-sized businesses.

Indeed, it requires much less investment than traditional trading.

This saves on employee salaries, bulky inventory, and costs associated with maintaining and renting physical stores.

What types of e-commerce Exist?

This way of marketing is so developed today that it includes various types of e-commerce and specific areas of activity.

E-commerce B2B

This is business-to-business (B2B) e-commerce.

Its purpose is not directly related to the end consumer but suppliers, retailers, and other intermediaries.

E-commerce B2C

Now we are talking about business-to-consumer (B2C) or, in Spanish, business-to-consumer.

As end users, this is who we interact with when ordering a product or service from one of our favorite virtual stores.

E-commerce C2C

C2C stands for consumer-to-consumer. This means that this kind is nothing more than a migration to the digital realm of garage sales, neighborhood markets, or, more simply, direct marketing between two or more people.

E-commerce G2C

When we denote the acronym G2C, we are talking about government for the consumer.

It covers all transactions, purchases, and payments citizens can make in online government systems.

Conclusion

E-commerce has undoubtedly become an important part of our society. The successful businesses of the future will be those that take e-commerce seriously and dedicate sufficient resources to its development. E-commerce is not an IT problem but a business enterprise in its own right. Companies that use this as a reason to overhaul their business processes completely are likely to benefit the most. Moreover, e-commerce is a valuable technology that gives consumers access to businesses worldwide.