5 Types of Blogs with Examples

Now that we’ve covered the benefits of blogging let’s start with the five most common types of blogs and their examples. It is also possible to classify a blog in more than one category.

1. Personal Blog

In this type of blogging site, the focus is more on the blogger than the audience. The writer often creates diary entries or comments about her life, interests, or hobbies.

As this type of blog is for personal use, it usually covers more than one topic. The blogger can choose to talk about a wide range of topics, as long as they are within his interests.

An excellent example of this type of blog is Design for Mankind. Her owner, Erin Loechner, writes articles about her family, work projects, and self-reflection.

Another example is Neil Gaiman’s online diary. This blog focuses on the author’s latest projects and news about his life.

2. Niche Blog

A niche blog focuses on several specific topics, usually related to the blogger’s hobbies, skills, and knowledge. For example, if you are a passionate reader, your blog can exclusively talk about content related to books.

The scope of the niche depends on the preferences of the blogger. The writer could narrow it down further in the book blog example and focus on just one or two genres.

The following niches are pretty popular in the blogging community:

• Travel Blogging. Bloggers in this category share stories about their travels, advise other travelers and provide destination guides. A famous example is The Blonde Abroad, which focuses on the journeys of solo female travelers.
• Fashion blog. This niche is about the latest clothing trends, style tips and buying guides. You can check out Jordan Bunker’s menswear blog to learn more about it.
• Health and wellness blogs. The most shared articles within this niche include exercise listings, nutrient-rich recipes, and mental health tips. A well-known blog in this category is Fit Bottomed Girls.
• Food blog. The blogger can share recipes, restaurant guides or kitchen equipment reviews in this niche. An excellent example of a food blog is The Minimalist Baker, which focuses on cooking recipes with ten ingredients or less.
• Personal finance blogs. This niche revolves around money management, from budgeting tips to ideas for extra income. The Penny Hoarder is an excellent blog in this category.
• Lifestyle Blogging. This niche mixes multiple topics related to the blogger’s interests, such as fashion with beauty or food with travel. A good example is A Cup of Jo, a blog about style, design, and motherhood.

3. Business or Business Blog

This type of blog encompasses any business website that has a blog section.

The main objective is to attract the target market by publishing content relevant to their interests or concerns. Some companies also use blogs to update users on changes within their organization.

A great example of a business blog is that of Mailchimp. Offers marketing tips and resources on using your digital marketing software.

Additionally, it covers successful case studies of customers using its tools, which is a great way to demonstrate the effectiveness of your business.

Toggle productivity software also has a great business blog. Blog posts focus on topics relevant to their roles, such as recruiting, team management, company culture, and project planning.

4. Affiliate Blog

This type of blog is based on affiliate marketing, that is, the practice of promoting the products and services of a third party on an online platform.

The blogger often provides a link in their blog posts that directs users to the company’s online store. The blog owner will receive a commission when someone clicks on it and makes a purchase.

Typical entries that can be found on an affiliate blog include product reviews, buying advice, or “best of” lists.

Some affiliate blogs, such as Outdoor Gear Lab, may focus on a niche. This WordPress website only reviews outdoor travel gear and features mainly Amazon products.

Affiliate blogs also feature products from various categories, such as The New York Times ‘ The Wire cutter.

5. Reverse Blog

In a reverse blog, the content comes from multiple guest writers instead of the blog owner. The owner can produce his articles, but his main job is to moderate and edit the received entries.

This type of blog is very popular with freelance writers as it is excellent for building your network and increasing your exposure. Some blogs also compensate them financially for each article they have written.

An example of a reverse blog is The Writing Cooperative, a Medium-based post about writing and publishing. This blog encourages submissions from other Medium writers.

Business2Community is another excellent example of this type of blog. The content consists of thousands of articles from business professionals.