One of the main characteristics a business must have is simplicity since this will provide us with greater efficiency and productivity without us realizing it. We often lose sight of the saying “less is more.” And it is that we can improve our sales by making small changes in our businesses. Today at Refit, we will teach you ten easy tricks to improve your business.
In these times, in which many of you are starting to open your premises, you have the opportunity to create a new stage. A stage in which you will have to adapt to many changes, but which will give you the chance to reinvent yourself to improve your business. That’s why we leave you here with ten tips that can help you.
Table of Contents
1. The Move to Social Networks
It seems silly, but these days, if you don’t have social networks, you will be the last on the list. We know that for many, it is something new, and often, technology resists us, but we have to do our part so that this does not happen. Depending on your business, it will be more or less convenient to be in one or another social network, but it is clear that Instagram is No. 1 in this race. So if you want to stake on a winning horse, you cannot neglect this social network.
2. Newsletter
This word indeed sounds Chinese to many of you, but don’t worry; we will explain what it is and its valuable utility. A newsletter is an informative publication distributed via email with a specific frequency (daily, weekly, monthly, bimonthly, or quarterly). They usually contain articles of interest about the brand and the area in which it operates. For example, if some new pieces have entered your business and you want your customers to know about them, you will only have to send them a newsletter to let them know. There are many specific and easy-to-use programs for sending these newsletters. We recommend Mailchimp.
3. Database
We have just explained that newsletter is distributed by email, so to send it to your customers, you will need a database with all their emails. This database must continually be updated with the primary data of each client: name, surname, date of birth, telephone number, and email. More data can be included, but these are the main ones in case our clients have to be notified urgently, make a type of promotion for their birthday, etc.
4. Contests and Sweepstakes
Contests are always a good option to make yourself known and motivate your customers. You can do them through the networks, on your website, or in your establishment. You can raffle some of your products or experiences, encouraging people to participate. In addition, you can take advantage of these contests to collect information for your database, requesting their data through a form as a condition for participating.
5. Characteristic Packaging
It is essential to leave a mark on people and take care of even the smallest detail, however small it may seem. Gifts are the perfect occasion to attract the attention of potential clients. Therefore, we must pay attention to the way of wrapping them since it is the first thing they will see before knowing the content. We can find infinite ways to cover them and very original ways. We have a post dedicated exclusively to ideas for wrapping gifts that may be useful to you when it comes to improving your business, as far as the way of wrapping gifts is concerned.
6. A Refreshing Touch
It is always good to give a new look to our businesses, but on many occasions, it scares us because we think we will need significant investment. It may be so occasionally, but it does not take a large budget to improve your business. We advise you to change the color of the walls and rearrange the furniture. This, although it seems silly, will completely change the appearance of your place and will make many curious people come to gossip. Therefore, it will allow you to attract new customers.
7. Music Does not Fail
Many studies have determined that music is a critical factor in business. It can make our customers buy more, depending on the music they listen to. For this reason, we recommend you make a list of songs to play in your establishment. However, remember that the pieces should not be too fast, as they make customers unconsciously speed up and not stop to look at the products.
8. Customers
As we well know, our clients are the most important thing. It is necessary that they feel comfortable with us and that they know that we also care about them. That is why including certain services, depending on your business type, will make them even more loyal. You can also have some detail with them on special occasions, such as their birthdays, giving them a gift, in the form of a discount.
9. Always with the Logo
The logo is the first thing people remember about a brand, so it is essential to be highly visible and has the broadest possible reach. We can get this through our bags. Personalize your bags so that your logo can travel throughout the city and people recognize it. You can also make small tags to put on gifts or even business cards.
10. Our Employees are Worth Gold
Last but not least, we must not neglect our employees. They are a fundamental part of the company, and it is essential that they feel motivated. The work environment says a lot about a company, which is transmitted to customers. Therefore, please pay attention and try to make them feel part of the company.
Conclusion
We hope that these tips will be helpful to you and help improve your business. If you have any comments to contribute, we will be happy to hear them. Please share this article or tell us on social networks. We regularly update tips on our website work publishing. Please keep supporting us. Thank you.