Internet Marketing: The Internet has brought about a radical change in almost all aspects of our lives. In the business world, it could not be less, and marketing and marketing have seen how networks have changed their strategies from top to bottom. We explain the keys to marketing on the Internet.

What is Internet Marketing?

Internet marketing studies techniques for using the Internet to advertise and sell products and services. Thus, advertising per click, advertisements on web pages, mass mailings, search engine marketing, etc., are contemplated.

Marketing on the Internet has its origins in the early 90s, when the first web pages appear, very simple and whose content was only text. Initially, they offer product information, which evolves into full graphic advertisements. Today it is rare to find entire businesses that operate from and for the Internet to sell their products and services.

The 4F’s of Internet Marketing

Marketing and product marketing expert Paul Fleming explains in his book Let’s Talk About Interactive Marketing that online marketing is base on four elements or F’s:

  • Flow: according to Fleming, flow is “the state of mind that an Internet user enters when immersing himself in a web that offers him an experience full of interactivity and add value.”
  • Functionality – If the client has enter a flow state, they are on their way to being engage. So that the flow of the relationship is not broken, functional, attractive online pages must be built with straightforward and helpful navigation for the user.
  • Feedback: the relationship has begun to build. The user is in a flow state and has pleasant navigation. The time has come to continue dialoguing and taking advantage of the information through the user’s knowledge. Through the Internet, you can find out what the customer likes or what he would like to improve. Dialogue with the customer is essential to get to know him better and build a relationship base on his needs to customize the page base on this after each contact.
  • Loyalty: Organizations will get more loyal customers thanks to communities of users who contribute content. Thus, a personalize dialogue with customers can be establish.

Benefits of Internet Marketing

Internet marketing can help an organization expand from a local to a national and even international market. In addition, you also have at your fingertips all the information provide by users and total control of the investment and the budget allocate to a specific campaign. Therefore, it is highly beneficial for the company to make changes to the structure of online campaigns at the same time that the results are known. Furthermore, this allows you to retarget the drive if necessary.

It is essential to know the conversion funnel of the products since this way; you can get more out of online marketing. The conversion funnel has several stages:

  • Impression of the creativity: the product or service is shown to the user. He decides if he clicks or not.
  • Click on creativity: this is the goal of any online advertising campaign. The aim is for the user to click and reach the brand’s website.
  • Registration as a user: the potential client is present with a form to register and provide us with their data.
  • Purchase intention: once the customer has been interest in us and shows purchase intention by entering a payment method.
  • Acquisition: if the client reaches this point and acquires our product, our online marketing strategy will be successful.

Some limitations of Internet Marketing

Slow Internet connections can cause difficulties. Also, if companies put too much information on their web pages, end users may have trouble downloading the page. In addition, Internet marketing does not allow buyers to touch or try products before buying them.

Conclusion

That is to say. Internet marketing studies techniques for using the Internet to advertise and sell products and services. We hope you find this article informative with advertisements on web pages, mass mailings, search engine marketing, etc. Please leave a comment if you have any suggestions. Thank you.
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