An Influencer marketing (also known as influencer marketing) is rapidly eclipsing other types of promotion of goods and services. According to Insider Intelligence, by 2022, brands will spend $15 billion collaborating with an influencers.

To start making money with an influencer marketing, you don’t need to have an audience of thousands. Today, brands actively collaborate with micro and Nano influencers, with an audience of 100 to 1,000 followers. But before you get offered your first advertising project or start making money with affiliate programs, you need to become an influencer. Here In the article, we will demonstrate how to do it step by step.

From Zero to Influencer in 5 steps

To become an influencer, you need:

Constantly create new content

And it shouldn’t be “content for content’s sake” but something you burn with. If you have to literally “squeeze” a new publication, sooner or later, you will leave this business.

Be a friendly and active person

Opinion leaders must be willing to communicate with the audience and find new topics for the content. In the beginning, it may take 3-4 hours a day to work with the blog. Just posting and leaving social media is not an option. Consistency and active presence on the platform are the keys to success.

Step by step to the Path of An Influencer

Deciding on a Niche

Promoting a lifestyle blog will be challenging if you are not a public person. However, writing “a little about everything” is not the best option. In 2021, Instagram algorithms enabled accounts with clearly defined themes.

The choice of niche determines:

  • What will your blog be about?
  • Which brands will ask you for ads?
  • An Influencers in the “sports” category advertise sports equipment and training clothes. In addition, cosmetic and procedure reviews are solicited from beauty bloggers. an influencer.

Deciding on a Platform

Each platform has its presentation format and audience. Hence, it is essential to understand which platform is right for you.

  • If you create beautiful visual content and snapshots and can fit all your thoughts in 2200 characters with spaces, welcome to Instagram.
  • TikTok is suitable for short videos with dancing, pranks, life hacks, and atmospheric locations.
  • If you record long videos, ranging from 10 minutes to several hours, YouTube is for you.
  • Comedians, stand-up artists, and anyone with something to say to the audience should take a closer look at the new social network: nets – clubhouse. There is no need for texts, photos, and videos, but a lot of talking can be done live.

Think of a Visual Concept

When visiting your page and evaluating the image, users should strongly associate with the blog topic. A blog is a virtual analog of a magazine. In addition. Each magazine has its font style, layout, image processing, etc. Each of these details creates a complete image.

Fill the Page

Moreover, Having decided on the site, you can proceed to the registration and registration of a profile. It will be the same everywhere: a nickname, an avatar, a short profile description. The description should give users answers to three questions:

  • Who?
  • What does he do?
  • Why should you subscribe?

Create a Content Plan

Influencing is work. You will post content frequently, depending on the platform, several times a day or a week. For example, on TikTok, videos should be posted daily; on YouTube, posting 1-2 videos per week is enough. On Instagram, Zen, and VK, 2-3 posts per week will be enough.

In short, it is a publication plan indicating the date, time, and publication type. It will help you remember that it’s time to post new content.